Vitamin Angels

Never before has the Organic and Natural Products Industry united to offer a consumer-driven promotional coupon program that supports growth around our industry while supporting a life-saving effort around the world.

Download the program specs sheet

Benefits of Participation:

Coupon usage is up. Way up! Reuters reports a 16.7% increase in Q4 2008, and rising. Nearly 96% of American households now use coupons.

Plus: Recent trends show that brands aligned with good causes are experiencing rapid growth amidst the downturn, as they empower consumers to make a donation without making a financial sacrifice. The Unconventional Angels coupon book lets consumers save a child's life every time a coupon is redeemed.

With Unconventional Angels, you get:

• A full-page coupon advertisement in the highest value consumer coupon book in the industry.
• You get POS, natural media and direct-to-consumer promotion.
• Association with cause-related marketing that saves 4 million kid's lives.
• Your brand is featured in a national print campaign featuring leading industry media outlets (see list below)
• Your brand gets on-shelf support through shelf-talkers, channel strips, and Unconventional Angels posters.
• Support from retail staff who have received training and exposure to the program.
• Your logo displayed and your brand honored in front of thousands of key retailers at Natural Products Expo East on Friday, September 25, 6:00pm in the Grand Ballroom at the Boston Convention and Exposition Center. Join the party with thousands of Unconventional Angels like you.

Cost:

$10,000 for one coupon page in 1,000,000 booklets distributed in the top 1,000 Organic and Natural Food stores nationally (that's just 1 penny per coupon). Suggested coupon value of at least $1 or higher. Current national rate of coupon value is 26% off S.R.P. (Manufacturer responsible for all redemption costs and handling.)

     

Unconventional publications are offering unprecedented support for our campaign. The following publications will support Unconventional Angels participants in full page ads encouraging consumers to take advantage of our high value coupon books, and purchase your brand!

• Yoga Journal
• Vegetarian Times
• Body & Soul
• Delicious Living
• Natural Foods Merchandiser