Board of Advisors

Whether it's raising funds or delivering vitamins to families in need, we rely on collaboration to achieve our mission. Our Board of Advisors brings invaluable experience from the corporate, academic, and nonprofit worlds to inform and enhance our efforts.

Board of Advisors

Sara Snow
Sara Snow
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Sara Snow is a natural health expert, a speaker, spokesperson, author and TV host.  As host of two TV series for the Discovery Networks, regular appearances on outlets including CNN, Good Morning America, CBS Early Show, New York Times, Lucky Magazine, Better Homes and Gardens and many others, Sara educates, coaches, motivates on healthy living.   Ms Snow is also co-founder of a healthy-materials fashion line called hide&cheek that uses certified organic seaweed to create skin nourishing garments.  Snow sits on the board of advisors for Thrive Market and the global non-profit, Vitamin Angels.

What inspired you to join Vitamin Angels?

I am a mom of two small girls but I'm one of the lucky ones who can afford healthy food and other necessities to keep them well.  Who does my heart break for?  Those mothers who can not.  That is why I joined the board of Vitamin Angels.  To help bring the power of life-saving vitamins to children in need.

How do you like to stay healthy?

My method of staying healthy is quite simple.  I eat healthy foods (fresh, fewer ingredients, lower in sugars) and I am active in some way every single day.  And because I also believe that happy makes you healthy, I look at my family and find joy in my life every day.  

Angela Kelly
Angela Kelly
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Angela Kelly is the President of Nutrivation and an active board member for Vitamin Angels serving the Board of Advisors, www.vitaminangels.org.  She also serves in many additional volunteer positions within industry organizations, such as NIA-West and the Open Invitational Golf Tournament.

Angela received her BS degree in Communications in 2000 from Lewis State Clark College and has utilized her exceptional interpersonal skills to establish and maintain strong relationships with customers and associates in the Nutraceutical industry. Angela has a proven ability to exceed her client's expectations and deliver solutions to their formulation obstacles and as a result, she has developed a loyal customer base. She brings both experience and enthusiasm to the industry. Her natural ability to understand her others needs partnered with Vitamin Angels charitable causes makes for a winning combination that will help ensure the success of Nutrivation well into the future.

"After visiting Peru to see the work of Vitamin Angels first hand, I felt inspired to assist Vitamin Angels in any way I could. When you speak to the mothers who no longer worry if their children will survive the year, you search your soul trying to find ways you can help Vitamin Angels reach more children. You can hear about the number of children reached by the dedication of Howard and Vitamin Angels, but when you see a Peruvian mother running to our van while it’s bumbling down a pothole-ridden road, just to receive a bottle of prenatal vitamins, you realize how important the mission of Vitamin Angels is. When you hear about the millions of children served by Vitamin Angels and then see these children playing, laughing, and learning, your heart knows the world has become a better place because of Vitamin Angels. Why wouldn't you want to join the team of Vitamin Angels after experiencing this? It was a no-brainer."

Samantha Prasad
Samantha Prasad
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Samantha is a partner in the tax group at Minden Gross LLP, in Toronto, Ontario. Samantha's practice focuses mainly on corporate, estate, and international tax planning.

Samantha is also an accomplished author having authored, co-authored, or co-edited pieces for the 3rd edition of Tax and Family Business Succession Planning, “The Liability for Taxes” chapter of the CCH Directors’ Manual, and various other CCH Canadian Limited tax publications. She is a Contributing Editor of both The TaxLetter and The MoneyLetter newsletters and is a regular contributor to Tax Notes (CCH). Samantha frequently lectures for professional and commercial organizations, businesses, and conferences.

Samantha is actively involved in Meritas and a member of their Canada Tax Group and their Leadership Institute as well as serving as a mentor. She served on the Board of Directors for The Macaulay Child Development Centre, and was a member of the Executive Committee for Operanation. 

Samantha received her B.A. from the University of Toronto and her LL.B. from Queen’s University. She was called to the Ontario Bar and admitted to the New York State Bar.

James S. Tonkin
James S. Tonkin
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For more than 33 years, Jim has served as a private-sector brand product and marketing development professional who builds and designs national infrastructures for food and beverage industry clients. He has successfully created and implemented business and financial strategies for domestic and international corporations—focusing on production, branding, sales, marketing, and distribution.

Jim’s long-standing expertise stretches across several sectors, including domestic cheeses and potato chips; bottled waters for people and pets; and nutraceutical, functional and enhancement beverages. Jim serves as a popular keynote speaker several times a year. He covers a range of topics that include trends in the business, product innovations, and food and beverage industry predictions.

Scott Holmes
Scott Holmes
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Seasoned advertising and digital executive, Scott is a true visionary with broad and deep expertise in technology, entertainment and mobile commerce initiatives with Fortune 100 brands and start-ups alike.  Accomplished leader of 20 years and former founder of United Future, a digital media agency, Scott was named 2012/13 Mobile Ambassador by the Mobile Excellence Awards Association.

Scott has helped mentor several startups over the past decade, and has been written up as a thought leader in the WSJ, Wired Magazine, Los Angeles Business Journal and featured speaker. He resides in Westlake Village with his wife and 2 sons.

What inspired you to join Vitamin Angels? The ability to make a difference today and not have to spend money on finding a cure.

How do you stay healthy?  A daily regimen of vitamins, exercise, healthy elixirs and smiling as much as possible.

Peter W. Hefele
Peter W. Hefele
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Peter is the Senior Vice President of Business Development for Vitaquest International LLC, including its Garden State Nutritionals, Windmill Health Products, and Celmark Hydroceuticals divisions.

Previously, Peter was the Vice President of Sales and Marketing for HVL Incorporated, which included its market-leading Douglas Laboratories division. Additional responsibilities included Board Advisement on the execution of mergers and acquisitions.

Before joining HVL Incorporated, Peter served as the Manager of North American Pharmaceutical Sales for Capsugel, a Division of Pfizer. Over his eleven years there, Capsugel became the international leader in the development and manufacturing of hard gelatin capsules (HGC).

Peter sits on various boards, has publications in print, and is a degreed Chemist and German Literary. Peter is a graduate of Drew University.

Elliott Balbert
Elliott Balbert Honorary Board Member
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Elliott founded Natrol, Inc and served as President and CEO for 25 years and Chairman for 27 years. He led the company through dramatic growth and success over the years with numerous acquisitions, unique product introductions, multi-industry distribution, a successful public IPO in 1998, and the sale of the company to Plethico Pharmaceuticals in 2007.

Elliott has been actively involved in many industry trade and nonprofit groups including: the Natural Products Association (NPA); the American Herbal Products Association (AHPA); the American Botanical Council (ABC); and the American Herbal Pharmacopoeia (AHP). In 2001, Elliott led a coalition of nutraceutical industry stakeholders to form a new nonprofit organization called the Dietary Supplement Education Alliance (DSEA) and served as its president.

Elliott was recognized in 2006 for his industry leadership at the Newport Summit with a "Lifetime Achievement Award" and again in 2008 with the Vanguard Award for industry leadership at Virgo Publishing's senior executive retreat Focus on the Future.

"I became involved [with Vitamin Angels] because I wanted to help make a difference in the world, [and] I believed that Vitamin Angels was the best possible “cause” to champion the benefits of dietary supplements to the world."

Thomas Aarts
Thomas Aarts Honorary Board Memeber
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Thomas Aarts is Managing Director of Nutrition Business Advisors (NBA), a company which provides advanced consulting, strategic advising, capital raising, and full-service business development focused on the Global Nutrition Industry. Tom is a graduate of Colgate University and completed his MBA from the Wharton School, University of Pennsylvania. Mr. Aarts is a high-level management consultant with 25+ years of experience working with C-suite executives across the nutrition industry. His experience lies in management consulting, M&A transactions, capital raising and strategic market research.

Mr. Aarts co-founded the Nutrition Business Journal (NBJ) in 1996, the business journal of record for the nutrition industry. Through this, he was an integral part of creating many industry-leading reports that helped shape the nutrition industry. Mr. Aarts now serves as Chairman of the Editorial Advisory Board for NBJ. He is also the Co-Founder and Co-Chair of the annual NBJ Summit, a premier CEO/executive retreat for the nutrition and natural products industry, now in its 25th year.

Peter Van Stolk
Peter Van Stolk
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Peter is CEO of Sustainable Produce Urban Delivery (SPUD.com).

As founder of Jones Soda Company® in 1996, Peter served as CEO and Chairman through 2007. Jones Soda was one of the first consumer branded companies recognizing the potential of Social Media to create an emotional connection with its consumers.

Peter believes in challenging the status quo and has been recognized in publications such as The New York Times®, CNN®, Wall Street Journal®, Fast Company™, and People Magazine®. He has received numerous business awards including Price, Waterhouse, Coopers’ 40 under 40, Brand Week’s Top 100 Marketer, and chosen as one of Canada’s Top One Hundred Young Canadians by MacLean’s Magazine®.

Outside of SPUD, Peter has built four schools and provided countless donations to organizations that focus on women and children issues and he loves to spend time in the mountains; biking, and skiing.

Michelle Goolsby
Michelle Goolsby Chair Emeritus
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Michelle served as Executive Vice President, General Counsel, and Chief Administrative Officer for Dean Foods Company for over a decade. Prior to that, Michelle spent over 13 years practicing law with two major Texas law firms, focusing primarily on corporate, securities and capital markets transactions. 

Currently, Michelle provides advisory services, including executive coaching and leadership development, and training and development programs, to for-profit and nonprofit organizations.

Michelle is a partner and a member of the Investment Committee of Greenmont Capital Partners, member of the Board of Directors of The Organic Center and of Vitamin Angels, a Trustee of The University of Texas Law School Foundation, and a Founding Member of the Center for Women in Law.

She received her M.A. from the Simmons School of Education and Human Development at Southern Methodist University, her J.D. from The University of Texas School of Law, and her B.B.A. - Accounting from The University of Texas at Austin.  

Joanne M. Gray
Joanne M. Gray
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Joanne is a partner at Goodwin Procter, LLP. She is Co-Chair of Goodwin Proctor's Food Industry Group and is a partner in the firm's Litigation Department.

Joanne helps her clients develop strategies for building consumer brands while complying with increasingly complex regulatory requirements. She advises on risk management, public, relations, crisis management issues, as well as litigation avoidance counseling and due diligence reviews for products or companies in the food, supplement, drug, and device industries.

Joanne has held a number of leadership roles for The American Bar Association. She is the current national co-chair of the ABA's Food and Supplements Group. Joanne has spoken nationally and been published extensively over the course of her career. She is a graduate of The College of The Holy Cross and Fordham University's School of Law.

Joanne has devoted much of her career to advising nonprofits and has served on a number of boards. She has been listed in Who's Who in the Law, New York Super Lawyers, and Legal 500.

Deanna Bratter
Deanna Bratter
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Deanna Bratter is the Senior Director of Public Benefit and Sustainable Development for Danone North America, the largest public benefit corporation and the largest Certified B Corporation in the world. Deanna drives the company sustainability strategy and programs to support the interconnectivity between the health of people and the health of the planet, and works to amplify the positive impacts of sustainability within business.

Deanna oversees the organizations nature and sustainability focus areas including commitments to solving climate change, advancing sustainable and regenerative agriculture, managing water sustainably, restoring natural ecosystems, improving packaging, and supporting people and communities.

Prior to Danone North America, Deanna led Corporate Sustainability for WhiteWave Foods where she began in 2005 and was instrumental in driving WhiteWave’s sustainability initiatives, public CSR/ESG reporting and helping the company create a values-driven culture.

Deanna has served on the board of Boulder non-profit Growing Gardens since 2013, serving as chair for 3 years. The mission of Growing Gardens is cultivating community through urban agriculture. Under her leadership the organization launched two capital fundraisers for the creation of a 3 acre educational orchard, and the design and launch of a multi-million dollar campaign to fund a barn, staff office, commercial kitchen space, bathrooms and leaning space on the garden grounds. She leads the Danone CARE employee resource group designed to enable employees to be the best caregivers possible to those that depend on them, while balance work successfully at the same time. Deanna is also an advocate for evidence-based birth, women’s and mother’s rights, breastfeeding education & support.

Deanna integrates her passion for making the world a better place through leadership, education and innovation with her dedication to transforming the sustainability ambitions of business into meaningful results.

Felicia Ciaccio
Felicia Ciaccio
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Felicia Ciaccio brings over 10 years of retail sales experience to Vitamin Angels’ Board of Advisors. Currently, she is Vice President of Business Development at Impulse Health. She has demonstrated experience in growing company revenue and establishing strategic, profitable partnerships between retailers and vendors. Previously, she was the Divisional Merchandise Manager, Wellness at Walgreens.

Felicia is passionate about helping vulnerable mothers and children receive life-changing supplements and is committed to leveraging their networks to fundraise, build brand partnerships, and provide strategic advisement in her area of expertise to further grow Vitamin Angels’ nutrition intervention programs and global business.

John Petrovich
John Petrovich
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John Petrovich joins the Vitamin Angels Board of Advisors with over twenty years of experience in private practice as a corporate finance lawyer and twenty years of senior executive experience in biotech and biomedical companies, including serving as CEO of Insert Therapeutics, Inc. and Calando Pharmaceuticals Inc., both startup organizations launched out of Caltech to develop cancer therapeutics. John is currently CEO at The Alfred E Mann Foundation for Scientific Research, a nonprofit medical research organization.  

Michelle Hobson
Michelle Hobson
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Michelle Hobson is a trusted and accomplished retail executive having devoted her entire career to the drugstore industry.  She spent the past 19 years with Walgreens where she served in a variety of roles leading and supporting beauty, most recently as Senior Manager, Beauty Program Development.  In this role she led the recruitment/training of a team of 75 regional beauty leaders along with store-level beauty consultants responsible for delivering exceptional, personalized expertise and care to their customers.  Prior positions with Walgreens included Innovation Merchant/Format Development and Manager of Strategic Business Development.

As of June 2020 Michelle is Director of Sales for Market Performance Group, leading Sales/Business Development for key beauty brands on behalf of Walgreens. Market Performance Group is an innovative consulting and sales management services company that specializes in helping manufacturers and retailers define a better path forward to accelerate growth and profitability. 

Michelle has a deep passion for service and stewardship and is obsessed with cultivating and fostering strong relationships.  She is motivated by and thrives on making a difference at work, at her church, and within her community.  She is very active at her Parish serving in numerous ministries and chairing the Pastoral Council which provides strategic direction to the Pastor and Commissions. She enjoys volunteering and donating her time at local Food Banks, Soup Kitchens, and Catholic Charities.  She is grateful, honored, and truly humbled to join the Vitamin Angels Board of Advisors and leverage her vast expertise, experiences, and resources to help save lives.

Michelle lives in the northern suburbs of Chicago with her husband Mark.  Michelle and Mark spend their vacation time scuba diving – they have enjoyed excursions throughout the Caribbean as well as Indonesia and Fiji!  Michelle stays healthy by walking and/or running daily and enjoys racing in triathlons. She holds a BS in Journalism from the University of Wisconsin, Whitewater.

Brian Terry
Brian Terry
  • Election date:

Reporting to the President of Nordic Naturals, Brian Terry is an influential & effective business leader in the Consumer Products Industry with dynamic growth in FDM, Natural, E-tail, and Pet Stores nationwide.  He is an experienced executive with Sales, Operations, and Purchasing experience in various sized organizations (start-up, privately held, and Fortune 20). He helped co-found HEAP, the Health Equity & Advocacy Project, to help Vitamin D Deficiency in Black People. After surviving Hurricane Katrina, Brian received an excellent education from the Xavier University of Louisiana, a prestigious HBCU. Brian has a deep passion for expanding diversity in the Consumer Products & Natural Products Industry for both careers and consumers. 

Currently residing in Dallas, Texas, with his loving wife Erin, 2 daughters Jaelynn & Lauryn, and 2 dogs. They provide love and support while helping him pursue his dreams.

Leigha Dunbar
Leigha Dunbar
  • Election date:

Leigha Dunbar is the Divisional Merchandise Manager/Senior Director at the Vitamin Shoppe, where she oversees vitamins, minerals and supplements for one of the nation’s leading health and wellness retailers. Prior to working in the health and wellness space,  Leigha has had a successful 20-plus year retail career spanning a variety of industries, including ready-to-wear, sports and fitness, and home textiles.

Before joining the Vitamin Shoppe in 2019, Leigha spent 7 years as a bedding Buyer for Bed Bath & Beyond.  During her tenure, she partnered with international suppliers to drive innovation and newness  in the reatailer’s sheeting department, and collaborated with high-end & luxury brands to expand the Bed Bath & Beyond’s customer base.

She has a demonstrated history of accomplishments in merchandising, sourcing and brand management, and with a strong finance background, has also held roles in planning and inventory management.

Leigha grew up in Kansas City, Missouri, and attended the University of Missouri-Columbia where she graduated with her B.S in Finance. She  received an M.B.A. from Webster University.

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