NOW is a constant and valued partner, and one of just two "Founding Supporters" of Vitamin Angels. They began donating to Vitamin Angels in 1994, and their continuous support has been instrumental in allowing us to sustain our programs and renew our commitments to the children we serve. NOW began by donating children's multivitamins. They have since transitioned to supporting life-saving vitamin A supplementation for at-risk children. Each year, their contributions help Vitamin Angels reach hundreds of thousands of children with the vitamin A that can help them reach their full potential and increase their chance of survival.