The Vitamin Shoppe
  • At a Glance
  • Tier $1 million+
  • Length of Relationship 2007 (10 years)

In 2007, The Vitamin Shoppe made a commitment to partner with Vitamin Angels to help end global malnutrition. Eleven years later, they have made it possible for us to reach over 42 million children and moms worldwide.


The Vitamin Shoppe teams shares our belief in the power of vitamins. Since our partnership began in 2007, The Vitamin Shoppe’s enthusiasm for our cause and steadfast commitment to the moms and children we serve has only multiplied.

Twice a year, in May and December, The Vitamin Shoppe kicks its support into high gear, educating and inspiring all those who frequent their 800+ retail stores across the country and in Canada. Customers generously make donations at the register – their names lining store shelves and windows as proof of their commitment to our cause. The Vitamin Shoppe also encourages more than 30 of their vendors to select participating products and donate for every item sold during these two months. In the fourth quarter of 2015, The Vitamin Shoppe even held a separate promotion on their own branded product, making a donation for every bottle sold.

Equally important to fundraising is telling the stories of the mothers and children whose lives have been changed because of our partnership. Every year, The Vitamin Shoppe sends team members into the field so they may understand the impact and importance of our work together. Since 2010, The Vitamin Shoppe has been to Peru three times, Guatemala twice, Haiti, Indonesia and most recently, Uganda.

In 2010, The Vitamin Shoppe was inspired to expand our partnership even further by holding our first ever Charity Golf outing. Partnering with Nature’s Value, and working tirelessly to recruit sponsors and participants, the first golf tournament exceeded expectations raising almost $250,000. Now in its eighth year, the Annual Vitamin Angels Benefit Golf Outing continues to draw outstanding individual and corporate support. In its eight years, the event has raised enough to help Vitamin Angels reach almost 11 million additional children.

The Vitamin Shoppe’s consistent support year after year and genuine passion shared by all those who work at the company has allowed Vitamin Angels to continue expanding our reach and improving the lives of children worldwide.

“Our Vitamin Angels partnership allows our employees, customers and vendors the chance to come together in support of a cause that reflects The Vitamin Shoppe’s values and commitment to health and nutrition.” Doug Jones, Senior VP of Merchandising